HYPERFOCUSHYPERFOCUS
AUGUST 2024WITH ALINAJILBENJAMINLISA INTERDISCIPLINARY PROJECT @ZHDKWhat if you could see things from a completely different angle? The HYPERFOCUS project challenges perception by shifting perspectives—quite literally—from one part of the body to another. It redefines how we experience «what’s on your fork.» In a time when food is no longer just nourishment but a statement of identity—where «I am what I eat» turns meals into curated social media moments—HYPERFOCUS pushes this idea to the extreme. By eliminating distractions, it enables a more immersive and mindful way to enjoy food.
Has food today become a statement of identity?
Imagine yourself, eating yourself.